Audi had a pretty exciting challenge: launching the new Audi A6, their most iconic and timeless model, while staying true to its legacy of elegance and excellence. But also shining a light on all the bold new tech and design upgrades.

The best move? Using the perfect analogy for consistency, performance, and style, in someone fresh, charming, and full of promise: Leo Neugebauer.

Parallel to the Audi campaign, I started building an online community that celebrates Venezuelan identity with a fresh, playful twist through headlines and cartoons.

It quickly gained traction, catching the attention of the iconic Venezuelan brands.

Now we’re in the process of turning it into a full-on love brand, preparing to launch a series of products for Venezuelans and Venezuela-lovers around the world, spreading the message that our culture and traditions are absolutely worth celebrating.