El Trueque Polar | The Polar Exchange
DIGITAL MCKINSEY
Venezuelan hyperinflation is leading the unbanked to starvation. People can’t buy food with their devalued bills. Digital/McKinsey partnered up with Alimentos Polar, the most socially responsible food company in Venezuela, to develop a solution that allows the unbanked to buy food with the weight of their devalued bills. In exchange, Alimentos Polar will turn these bills into packaging material.
CONCEPT & CW: Thamara Schmid, Jorge A. Botti
AD: Johnson Lim, Thomas Aito
TUTOR: Niklas Frings-Rupps
Created in parallel with…
Original Cartoon Character.
NINA
The design of Nina, my first original cartoon character, accompanied me through the hardest phase I went through in my 20s: migration.
Nina was an internal exploration, reinforcing identity and belonging.
Barely did I know, this character was gonna reach so many other hearts, and it did. Finally reaching up to 17k followers by 2019.
CONCEPT, AD, EXECUTION:
Thamara Schmid
“There are so many things I love to do… That when people ask me what I do, either I say them ALL, or I feel incomplete!”
“Since realising I can do whatever I want out of my body…
That I can make it bigger,
And smaller.
More flexible.
Or stronger…
I haven’t been able to stop loving it unconditionally.”